Landmark breaks new ground with CRM livestock billing solution
“Oxygen built in flexibility to accommodate any future changes to the business and sufficient control to allow for implementation of common processes across all branches. ”
Stuart Cran, Information Systems Development Manager, AWB
“Oxygen engaged with our business right from the start to gain a complete understanding and ownership of the project. We now have a solution that is flexible, extendable and can be supported in-house.”
Stuart Cran, Information Systems Development Manager, AWB
Challenge
- Remove business and security risk inherent in current application.
- Create ability to meet new business initiatives in a timely fashion.
- Standardise sales procedures and gain reliable, comprehensive information.
Solution
- A unique implementation using SAP’s CRM solution as a sales processing tool to replace all billing functionality of previous bespoke solution.
- Oxygen created flexibility to accommodate any future business or regulatory changes that needed to be reflected in the billing system.
- Oxygen provided sufficient system controls to prevent duplicate billing and allow for the implementation of common processes across all branches.
- Deployment across 125 branch offices was managed using SAP’s people centric user interface, specifically tailored so the sales force could easily access and use the SAP CRM applications.
- Improved formatting of invoices and account sales documentation delivered
as a ‘quick win’ without affecting project scope. - An efficient and cost effective approach to user training involving State Support Officers and key Landmark users in each state, to help perform integration and user acceptance testing.
Return on Investment
- Sales processing time reduced vastly – from hours to minutes.
- Delivered on strategic goals of growing the lead in rural services to primary products, strengthening organisation capability and performance, and developing world class business management processes.
- A fully supported, maintainable solution has allowed Landmark to eliminate risk and maintain competitive edge.
- Landmark has the ability to more fully comply with audit requirements and adapt to business or regulatory change.
Downloads
Download the full Case Study: Landmark breaks new ground with CRM livestock billing solution
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Customer Profile
Landmark
Business Profile: Landmark, a subsidiary company of AWB, is Australia’s largest supplier of agribusiness products and services and one of the largest livestock handlers in the world.
Landmark operates from 430 outlets located throughout Australia, 230 being company-owned, the balance being owned and operated by franchises, agents and affiliate members.
Landmark handles around 20 percent of livestock trading in Australia and provides primary producers with a complete range of business services and inputs – rural merchandise and fertiliser, agronomy services, livestock and wool marketing services, insurance, real estate marketing services and financial products.
